In the vast and ever-expanding world of podcasts, it’s easy to get lost in a sea of mainstream shows and popular genres. I’ve been vocal lately about the scourge of big-name podcasts grabbing most of the attention — often cynically so with less-than-engaged celebrity hosts, but today, I’ll look at…

I’ve produced several podcasts off and on since 2006 and currently host and produce two. I also appear as a co-host on two other shows. So you can tell I love podcasting. Anyway, sometimes I get the impression that people think podcasting — mainly producing podcasts that don’t earn Joe…

I’ve hosted and produced podcasts since 2006, some pretty successful, some decidedly not, and I’ve learned a few “rules” for good podcasting that have served me well. I’ve previously covered how to be a good guest once you are booked on a show and tips on finding the best podcast…

The news media, the heartbeat of the nation, the supposed watchdog of the government, and the defender of democracy has largely become little more than an echo chamber of partisan politics, peddling an illusion of information. How is it possible, in the era of information abundance, that we’ve ended up…

The global business landscape is more competitive than ever, with customers having an immense influence over brand perceptions and reputations. In this age of consumer empowerment, “Voice of the Customer” (VoC) programs have gained significant importance. The role of Public Relations (PR) has similarly evolved to leverage this treasure trove…

For more than eight years, Julia Petryk has headed up PR for MacPaw, a Kyiv-based company known for publishing apps that clean and speed up…

I’ve worked for good bosses, bad bosses, and everything in between, so I’ve become a student of behavior. In a recent role, I was assigned to a supervisor who happened to be a Millennial. …

Half of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform, or persuade the public to adopt a particular point of view through their reporting. In a 2023 survey by Gallup and the Knight Foundation, there is a low level of trust in the media to the startling point where many believe there is an intent to deceive. When asked whether they agreed with the statement that national news organizations do not intend to mislead, 50 percent said they disagreed — only 25 percent agreed.

Blogging is dead. Right? It’s all about the video because nobody reads anymore and video has everything our short attention spans demand. In the U.S. within the same five-year span, video has risen in popularity and surpassed blogs in searches. However, blogs are still viable marketing channels with WebTribunal reporting…