14 Lessons from 14 Years as a PR Consultant
After fourteen rewarding years, I’m transitioning from my public relations and marketing consultancy to pursue my first passion in higher education. In the spirit of continued learning, I have a few lessons, many hard learned, that give you a look at what it meant for me to be a successful PR consultant in the early part of the twenty-first century.
1. Relationships are Paramount: PR is built upon relationships — with clients, media, influencers, and stakeholders. Building and maintaining these relationships is essential for success. Don’t underestimate the power of a congratulatory note, a share or retweet on social media, a quick coffee, or a brief call to catch up.
But don’t be annoying. Pleasant check-ins when they make sense are great, but when it comes to the news media, trying to jam a square-peg story into a round news hole is unwise and can eventually cost you a friendly relationship.
2. Listening is as Important as Speaking: The ability to truly listen and understand clients’ needs, feedback from media, or public sentiment is crucial. Communication is not a one-way street.
Don’t listen for your chance to speak. Instead, listen to learn and gain perspective.
3. Transparency is Non-negotiable: Always be transparent with your clients about what you can and…
