You’re an expert in your field, you have some great points to make, and you managed to get booked on a podcast. Congrats! That’s often the tricky part, but you’re only halfway there. …


How Emojis Can Help Manage Employee Turnover and Improve Corporate Culture

There is one number that matters more than anything else to businesses striving to make positive advances in corporate culture — and the key to finding it may lie in an emoji.

“In 2003, the Harvard Business Review published…


A critical way to build awareness and authority is by sharing your ideas, research, and opinions with people in your niche. Podcasts are an excellent marketplace for ideas — according to PodcastHosting.org, there are two million podcasts out there, so surely there are a few shows that can help you…


Are you looking to get yourself or clients interviewed on a podcast? Well, I have good news and bad news.

The good news is, according to PodcastHosting.org, there are two million (2,000,000!) podcasts out there with more than 48 million episodes available.

The bad news is, there are two million…


I was once asked by a local news anchor (who I regularly “talked to” over Twitter and Facebook) to do an on-camera interview about social media usage. She connected me with the field reporter working the story. …


There’s historically an American appreciation for “rugged individualism.” The romantic ideal of making it on your own — being a “maverick” (or branding yourself as one).

I’ve noticed this tendency in myself–no, I’m no John McCain, but for much of my life I was not much of a joiner. That…


I’m often asked what I do. Occasionally I’m asked why I do it. Kind of a (with apologies to Alfie) “what’s it all about, Al G?” question.

My answer? Stories.

Photo by Suzy Hazelwood from Pexels

I’ve always been attracted to stories: reading them in books, watching them on stage and screen, or listening at my…


In my 25-plus years in the world of work, I like to think I’ve seen just about every permutation of communications/message management. I’ve worked for companies or organizations that set up intricate, focus group-driven strategies, and never budged a millimeter from those plans.

Conversely, I’ve worked at places that had…


Photo by Igor Ovsyannykov from Pexels

Hiring a PR firm is fraught with excitement, questions, and yes, sometimes sticker shock. If I’ve heard it once, I’ve heard it a thousand times: “I had no idea PR firms cost that much!”

Feelings about price are relative, really. One person’s expensive is another’s bargain; but suffice to say…


Pick a path. Photo credit: 2013 J. Alexander Greenwood. All rights reserved.

Ever get stuck? Hit high center? You can’t make a decision, so you remain paralyzed?

Nah. me neither. (Kidding.)

It happens to me every now and then. I get into a funk because my results aren’t so great, or my creativity seems to have taken a vacation without me and…

Alex Greenwood

PR Pro, Social Media Strategist, Speaker, Podcast Host & Award-Winning Writer of the John Pilate Mystery Series. Principal at AGPR. Accomplished belly laugher.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store