Blowing the Whistle on Inexperienced Gurus A decade ago, in a fit of entrepreneurial desperation, I hired a business coach who greatly enhanced my ability to utilize my natural talents and secure clients. While his services were pricey, the knowledge I gained continues to pay dividends. …

“No man but a blockhead ever wrote except for money.” — Samuel Johnson “No man but a blockhead expects to make money podcasting.” — Alex Greenwood In recent years, podcasting has emerged as the medium du jour, touted as a gold rush for content creators and businesses looking to cash…

Podcasts have seen a significant rise in popularity over the past few years, becoming a staple form of entertainment for many of us. Whether it’s commuting to work, exercising, or just unwinding after a long day, podcasts provide a unique blend of entertainment and education. If you’re a podcast enthusiast…

Stereotypes in popular culture usually place men into two categories: the “doofus dad” and the “toxic male.” — In contemporary society, the rapidly evolving discourse on gender roles and equality paradoxically yields a misperception that risks marginalizing men. This damaging narrative, perpetuated by media and pop culture, often portrays men as “doofus dads” or perpetrators of “toxic masculinity”. …

In my previous post, I took a deep dive into the holy trinity of digital marketing: earned, owned, and paid media. Now, we’re going to explore how to harmonize these three to create a resonant, integrated marketing strategy that will elevate your business. 1. Lay the Foundation with Owned Media …

In the ever-evolving landscape of digital marketing, three pivotal forms of media — earned, owned, and paid — stand central. Today, we’ll break down these types, each essential to a comprehensive marketing strategy. Our first stop is the waters of earned media. Picture your customers, so enamored with your services…

Now that we are more or less back to normal when it comes to air travel, duty-free shopping can seem like an exciting novelty to those unfamiliar with the practice. The allure of tax-free deals on a wide range of high-end products, from fragrances and chocolates to alcohol and luxury…

In today’s digital age, social media isn’t just for fun anymore — it’s a critical part of our professional lives. LinkedIn, the world’s largest professional networking platform, is at the forefront of this shift. With over 930 million users, LinkedIn is a powerful tool that goes beyond just job hunting…

The intricate framework of higher education has long been compared to that of cartels due to its control, exclusivity, and high costs. Particularly in the United States, the standard higher education system manifests certain characteristics that mirror those of a cartel. Despite this, traditional higher education has made significant contributions…