The Myth of Easy Money in Podcasting: Why It’s Not the Right Path for Everyone

Alex Greenwood
4 min readAug 30, 2023

“No man but a blockhead ever wrote except for money.” — Samuel Johnson

“No man but a blockhead expects to make money podcasting.” — Alex Greenwood

In recent years, podcasting has emerged as the medium du jour, touted as a gold rush for content creators and businesses looking to cash in on the on-demand audio revolution. Amidst stories of celebrities signing multi-million-dollar podcast deals (many of which have cratered — just ask Harry and Meghan) and niche creators…

--

--

Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.