Podcasts have seen a significant rise in popularity over the past few years, becoming a staple form of entertainment for many of us. Whether it’s commuting to work, exercising, or just unwinding after a long day, podcasts provide a unique blend of entertainment and education.
If you’re a podcast enthusiast, you might be wondering how to show appreciation for your favorite shows — particularly smaller, niche shows that do not have big advertising budgets or celebrity hosts.
One of the best ways is by leaving reviews and ratings. In this guide, we’ll walk you through how to leave podcast reviews on Apple Podcasts, Google Podcasts, Spotify, and Podchaser.
Why Are Reviews Important?
Before we dive into the ‘how’, let’s understand why reviews matter:
Supporting Your Favorite Podcasts: A review can provide encouragement and valuable feedback for the creators.
Influencing Podcast Rankings: Reviews and ratings help boost the podcast’s visibility, helping it reach a larger audience.
Guiding Potential Listeners: Your review can provide insights for potential listeners and help them decide whether a podcast is right for them.
But Does it Affect the Algorithm?: Previously, there was a strong conviction among podcasters that snagging a boatload of top-notch ratings and reviews was the secret sauce for climbing the charts on platforms like Apple Podcasts. This was especially believed to be the case with Apple’s rather enigmatic Top Shows and Top Episodes algorithm. It was the kind of common wisdom that you’d nod along to at industry meetups, even if you secretly wondered about its accuracy.
Then, Apple decided to lift the curtain a bit on their algorithmic wizardry. Turns out, the long-held belief in the almighty power of reviews and ratings was more myth than reality. In a somewhat eyebrow-raising revelation, Apple clarified that these factors don’t actually play a role in how podcasts rank in their system.
“Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored…