Three Marketing Tips for Small Businesses During the Pandemic
The virus pandemic has mercilessly swept across the globe, taking lives, ruining people’s health, and wrecking thousands of businesses in the process. The brutal Covid-19 virus has not only claimed people’s health but also prevented the economy from working normally. There are, however, some ways for your small business to hang on — even grow — until the pandemic is under control.
Let’s look at three tips that can help your small business survive and even thrive during this perilous time.
- Offer more than a laundry list of what services you offer.
The concept of inbound marketing has gained traction with thousands of businesses in the past decade. First, let’s be clear what “inbound” is, with this description from our friends at Hubspot:
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility…
