The Synergy of Public Relations and Voice of the Customer

The global business landscape is more competitive than ever, with customers having an immense influence over brand perceptions and reputations. In this age of consumer empowerment, “Voice of the Customer” (VoC) programs have gained significant importance. The role of Public Relations (PR) has similarly evolved to leverage this treasure trove of customer insights, creating a robust synergy between VoC and PR. Let’s delve deeper into this evolving synergy.