The Symphony of Successful Marketing: Seamlessly Integrating Earned, Owned, and Paid Media

Alex Greenwood
2 min readJul 27, 2023

In my previous post, I took a deep dive into the holy trinity of digital marketing: earned, owned, and paid media. Now, we’re going to explore how to harmonize these three to create a resonant, integrated marketing strategy that will elevate your business.

Photo by Samuel Sianipar on Unsplash

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Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.