The Press Release: Is It Worth It?

Photo by Andrea Piacquadio from Pexels

I almost always write a press release. Why, in this day and age of email, blogs, and the insouciant charm of Twitter, do I bother? “Is it,” you may ask, “worth it?”

Yes. The press release is your mothership document. Whether you’re sharing tips about locksmith services or DIY patio building; you need to get the information down in one location. It contains the info that the media is interested in most…