The Press Release: Is It Worth It?

I almost always write a press release. Why, in this day and age of email, blogs, and the insouciant charm of Twitter, do I bother? “Is it,” you may ask, “worth it?”

Yes. The press release is your mothership document. Whether you’re sharing tips about locksmith services or DIY patio building; you need to get the information down in one location. It contains the info that the media is interested in most…

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PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.

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Alex Greenwood

Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.

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