The PR Army in Ukraine with Julia Petryk

For more than eight years, Julia Petryk has headed up PR for MacPaw, a Kyiv-based company known for publishing apps that clean and speed up Mac computers. For many in our profession, it would be a dream job, in a dream city.

Then came the Russians.

We are fortunate to hear from a professional (Bathtub Creative) literally on the front lines — and today we ask her how the public relations profession — literally a PR Army — can be as valuable to freedom as any weapon in a foxhole.

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