The One-Two Punch: Inbound Marketing and Public Relations

After working more than twenty-five years in the public relations field, I’ve seen numerous changes in the profession. In particular, I’ve observed a subtle blurring of the lines between PR and marketing. At first it was because “marketing” became a catchall word used by many for anything to do with increasing awareness and/or supporting sales: advertising, speaking, and yes, public relations. It was basically semantics.

However, with the relatively new concept of inbound marketing, I don’t see a blurring of the lines so much as I…