The One Number Businesses Need to Know

How Emojis Can Help Manage Employee Turnover and Improve Corporate Culture

There is one number that matters more than anything else to businesses striving to make positive advances in corporate culture — and the key to finding it may lie in an emoji.

“In 2003, the Harvard Business Review published an article about the Net Promoter Score, describing it as the one number you need to grow,” said Tina Schweiger, chief executive officer of Mindful Appy, an Austin-based tech firm. “We created the Net Emotional Index, which we believe is the one number you need to know.”

The groundbreaking Net Promoter Score (NPS) is based on a simple concept: a number — or score — indicating the percentage of customers enthusiastic enough about a company to refer it to a friend or colleague. The higher the score, the more directly correlated with growth rates among competitors. Schweiger believes the NPS is limited, however.

“Complex humans have feelings and contradictory opinions,” she said. “I may promote or recommend a product to my grandmother but not to my kid. So at the same time, I can be a promoter and a detractor. That’s where the Net Emotional Index comes in.”

The Net Emotional Index (NEI) is a new business metric — think real-time emotional KPI — based on emotional data that enables…