The Importance of Staying Active on LinkedIn

Alex Greenwood
5 min readJul 13, 2023

In today’s digital age, social media isn’t just for fun anymore — it’s a critical part of our professional lives. LinkedIn, the world’s largest professional networking platform, is at the forefront of this shift. With over 930 million users, LinkedIn is a powerful tool that goes beyond just job hunting. Yet, many people overlook its potential, resorting to it only when in need of new employment or seeking new clients.

However, consistent and active engagement on LinkedIn holds several benefits for professionals across the spectrum. Here are the reasons why.

Building a Strong Professional Network

LinkedIn is about networking — making valuable professional connections that can benefit your career. This could be someone who inspires you, a potential mentor, or even future colleagues. By being active, you can steadily grow your network, discover new people, and learn from a wide range of professionals.

Showcasing Thought Leadership

Regular activity on LinkedIn, such as sharing industry-related content, writing posts, or engaging with others’ posts, allows you to demonstrate your expertise and thought leadership. It’s an opportunity to share your insights, show what you stand for professionally, and build a personal brand in your industry.

Learn more about Black Swan events: https://www.linkedin.com/posts/agreenwood_communication-planning-crisiscommunications-activity-7085242712160964608-v9MV?utm_source=share&utm_medium=member_desktop

Continuous Learning

LinkedIn isn’t just a platform to show off your skills; it’s also a learning hub. Regularly active users can benefit from a myriad of articles, professional tips, industry news, webinars, and online courses. The more you engage, the more tailored and beneficial this content becomes.

Visibility and Reputation Management

Having a complete, up-to-date profile is crucial on LinkedIn, but so is being active. Consistent engagement increases your visibility on the platform. It helps you remain top-of-mind among your connections and can positively impact your online reputation.

Employers, clients, or business partners often research a person online before making decisions. Think recommendations don’t matter? Think again! A vibrant, active LinkedIn profile can often tilt the scales in your favor.

--

--

Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.