I was once asked by a local news anchor (who I regularly “talked to” over Twitter and Facebook) to do an on-camera interview about social media usage. She connected me with the field reporter working the story. He called, did a pre-interview, then asked if he could come by my office for an on-camera interview.

Absolutely!

I’ve done many over my career as a spokesperson, subject matter “expert,” and author. I view any opportunity to do a media interview–especially TV–as an opportunity not only to “get my name out there,” but also as a way to…