Strategy, Strategery, and Management By Hair on Fire

In my 25-plus years in the world of work, I like to think I’ve seen just about every permutation of communications/message management. I’ve worked for companies or organizations that set up intricate, focus group-driven strategies, and never budged a millimeter from those plans.

Conversely, I’ve worked at places that had ‘strategery’: they thought they had a strategy–perhaps even had one on paper, but in real life, it was really pretty seat-of the pants stuff. It was all do/say what works well at the moment, worry about future implications…