As the December chill ushers in a festive ambiance, there’s a palpable shift in the air — the end of the year beckons, urging us to slow down and recharge. For many professionals, including writers, PR pros and marketers, this season offers a unique opportunity to step back, reflect, and rejuvenate.
Image co-designed with the assistance of OpenAI’s DALL-E, facilitated by ChatGPT. Copyright © 2023 by Alex Greenwood. All rights reserved.
As January marks my 14th year as a PR and marketing consultant, I’ve noticed my business cycle often slows down (with a few stray exceptions ) towards the end of the fourth quarter — the holiday season in much of the Western world. Initially, the slowdown wasn’t by choice, and it was often financially challenging.
Now, I’ve come to not only accept but also cherish and protect this quieter time. It’s an opportunity to rest, recharge, wrap up ongoing projects, and strategize for the new year. Let’s explore why you might want to consider doing the same, if possible.
The Art of Slowing Down
In our constant rush to meet deadlines and hit targets, we sometimes lose sight of the fact that productivity isn’t about pushing ourselves nonstop — it’s more like interval training, where rest periods are just as important as the times of activity. December, with its festive atmosphere and shorter days, serves as a subtle nudge from nature to take it easy.
To decelerate without jarring halts, I suggest easing off the accelerator rather than hitting the brakes abruptly on an icy road. It’s not feasible to cease work entirely, but you can certainly navigate the twists and turns using your existing momentum. Let’s look at why you should seriously slow your roll in December.
Why Recharging Matters
1. Creativity Boost: Creative professions, like writing and marketing, thrive on fresh ideas and perspectives. A rested mind is more likely to generate innovative concepts than one bogged down by fatigue. Ever wonder why you often get your best ideas in the shower? The brain craves a change of pace and scene.