Should You Have a Business Coach on Your Team?
Blowing the Whistle on Inexperienced Gurus
A decade ago, in a fit of entrepreneurial desperation, I hired a business coach who greatly enhanced my ability to utilize my natural talents and secure clients. While his services were pricey, the knowledge I gained continues to pay dividends. However, having navigated the business owner’s ups and downs and interviewed numerous coaches on my business podcast, I urge caution when considering the expense and time investment of hiring a coach.
My personal experience with a business coach was invaluable, but I have heard some horror stories. It’s crucial to examine the warning signs and potential considerations that come with choosing a coach. Let’s see if the guy or gal with the whistle on the sidelines is worth your finite dough and attention span.
The Temptation of Assured Success
Business coaching often woos us with the guarantee of lightning-fast triumph. Many coaches portray themselves as the magic wand that will effortlessly unlock the secrets to riches. However, let’s not kid ourselves; business success is a complex tapestry of effort, strategy, and adaptation. Believing in overnight riches can blind us to the real-world complexities and the sweat equity required for every entrepreneurial venture.
