Should PR Pros Work on Commission?

The pandemic decimated much of my client work. In fact, by the end of April, more than 85% of my clients told me they had to pull back on utilizing my counsel and services. Naturally, I was alarmed and realized that it was time to shake the trees more than usual. That proved to be a grind, as people were scared to hire — and legitimately so.

Budgets were frozen, and virtually nobody I contacted needed crisis communication planning or general PR services. I started offering content creation to make ends meet, but it was still not enough. So, you can imagine my elation to…