Ready for Darkening Skies: The Power of Black Swan Preparation

Alex Greenwood
4 min readJun 29, 2023

In the field of risk management, the term “Black Swan” is often associated with events that are hard to predict, carry a high impact, and after occurrence, are rationalized by hindsight as if they could have been expected. This term first surfaced in reference to the perceived impossibility of the existence of a black swan in 1697 and popularized by scholar and statistician Nassim Nicholas Taleb, provides a useful conceptual tool for crisis communication planning.

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Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.