Navigating the Digital Marketing Trinity: Earned, Owned, and Paid Media

Alex Greenwood
2 min readJul 20, 2023

In the ever-evolving landscape of digital marketing, three pivotal forms of media — earned, owned, and paid — stand central. Today, we’ll break down these types, each essential to a comprehensive marketing strategy.

Photo by Sincerely Media on Unsplash

Our first stop is the waters of earned media. Picture your customers, so enamored with your services that they rave about it on…

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Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.