Social media continues to change and evolve. So, predicting the trends to come is challenging, to say the least. This week I returned to WHO-TV Des Moines’ Hello Iowa! show this week to look at my predictions from earlier this year about several social media-related apps and trends.
Here’s what we covered:
- Twitter Is Now X: How is it doing?
- “Edutainment” content will rule
- BeReal will be a turning point for brands
- The creator economy will continue to blossom
- Employee advocacy will be the social media trend to talk abo
- Social customer care will become a vehicle for surprise and delight marketing