More People Are Choosing ‘The Podcast Option’

New Book Details Podcasting Veteran’s Best Tips as a Podcast Producer and Host

Podcasting has moved beyond a quirky hobby to a ubiquitous brand-building resource, and a longtime podcaster recommends that people choose the podcast option — so much so that he even wrote a book about it.

“Podcasts are a target-rich environment for people looking to reach listeners enthusiastic about their niche, and podcasting’s barrier to entry is lower than ever. It’s a lot like indie publishing was a few years ago,” said Alex Greenwood, a…