Leveraging Podcasts to Enhance Public Relations
In the public relations (PR) profession, we are forever on the lookout for new ways to spread the word on behalf of our clients. Cue podcasts, which have become an invaluable tool for building and sustaining relationships with target audiences. With approximately 3 million podcasts worldwide and a growing listener base — 64% of U.S. listeners have tuned into a podcast, with 42% listening monthly and 31% weekly — podcasts present a unique channel for enhancing your PR performance.
Scott Galloway, known as “Prof G,” aptly sums up the convenience of podcasts.
“Podcasting is more convenient than any visual format. It doesn’t require our full attention, making it more accessible than video. We may be in a golden age of television, but a podcast is always just a few clicks away, facilitating the proliferation of new voices.”
As a veteran public relations professional and an early adopter of podcasting, I offer insights on leveraging podcasting effectively in your PR strategy. This is by no means comprehensive, but I hope it gets you thinking about ways to leverage this unique channel to improve your PR performance.
Establishing Thought Leadership
Podcasts are an excellent platform for showcasing expertise. Regularly participating in discussions on industry trends…
