Leveraging Podcasts to Enhance Public Relations

Alex Greenwood
4 min readFeb 7, 2024

In the public relations (PR) profession, we are forever on the lookout for new ways to spread the word on behalf of our clients. Cue podcasts, which have become an invaluable tool for building and sustaining relationships with target audiences. With approximately 3 million podcasts worldwide and a growing listener base — 64% of U.S. listeners have tuned into a podcast, with 42% listening monthly and 31% weekly — podcasts present a unique channel for enhancing your PR performance.

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Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.