How the Creator Economy Can Own the Future

Half of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform, or persuade the public to adopt a particular point of view through their reporting. In a 2023 survey by Gallup and the Knight Foundation, there is a low level of trust in the media to the startling point where many believe there is an intent to deceive. When asked whether they agreed with the statement that national news organizations do not intend to mislead, 50 percent said they disagreed — only 25 percent agreed.

Alex Greenwood
2 min readMay 7

Not a good sign for the republic or the public relations business.

Joining us to discuss this and more is Annie Scranton. She started Pace PR as a solopreneur in 2010 and has since grown it into a multimillion-dollar international business that represents clients like Hint Water, Fast Company, Albert, ConsenSys, and others.

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Prior to forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. Annie has also had experience writing for various outlets, including the Asbury Park Press, Huffington Post, Law360, PR News, and many others.

Annie and Alex discuss the low level of trust in the media and how the creator economy can own the future of media.

Also covered:

  • trust in the news media
  • media relations and the golden rules of building a relationship with members of the news media
  • the benefits of curiosity and authenticity in public relations
  • exploring the Impact of fake news on the media landscape
  • and more!

Don’t miss this eye-opening discussion between two PR industry veterans!

Connect with Annie Scranton:


Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.