Member-only story
Get Booked on a Podcast by Answering One Question
A critical way to build awareness and authority is by sharing your ideas, research, and opinions with people in your niche. Podcasts are an excellent marketplace for ideas — according to PodcastHosting.org, there are two million podcasts out there, so surely there are a few shows that can help you grow your brand by booking you as a guest. The secret to getting booked comes down to answering one question.
While likely not a traditional media organization, a podcast still deserves the same level of professionalism. If the show does regular guest interviews, assume the producers or host gets numerous pitches for guests every week. This means you are in competition to get placed, and you need to put your best foot forward by answering this question:
What’s In It for Me?
No, I don’t mean you — we already know what’s in it for you to get booked. When you pitch yourself or your client as a guest, put yourself in the show’s shoes. When they get your pitch, are you telling them you offer something unique? Did you write a book, article, or paper that shares information the show’s audience would find interesting? Did you do a fantastic TedX talk?
If so, tell them about it. Here’s an example:
