Do You Need a PR Consultant?

Alex Greenwood
3 min readMar 23, 2024

Here’s How to Evaluate Your Situation

So you think you want to hire a public relations consultant? Wise consideration! However, the decision to hire a PR consultant can be pivotal for your business or personal brand. But how do you know if it’s the right move for you?

©2024 Alex Greenwood. All rights reserved. This image was created with the assistance of AI technology.

Whether you’re scaling your operations, launching a new product, or simply trying to elevate your brand’s presence, understanding when and why to bring in a PR professional can make all the difference. Here’s a comprehensive guide to help you evaluate your situation.

Assess Your Current Visibility and Reputation

Start by taking an honest look at your brand’s current standing. Are you getting the kind of media attention you want? How does the public perceive your brand? If there’s a disconnect between where you are and where you aim to be, a PR consultant can help bridge that gap. They specialize in crafting compelling narratives that resonate with your target audience and enhance your brand’s reputation.

Define Your Goals

Before reaching out to a PR professional, be clear about what you want to achieve. Are you looking to boost brand awareness, manage a crisis, increase your digital presence, or something else? Your goals will dictate the kind of PR expertise you need. Remember, a PR consultant does more…



Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.