Clever Marketing Tricks: Car Service Edition

Bear with me if you’ve heard this one, but my attention was once captured by a marketing postcard from the Honda dealership service center my wife uses. One side of the large postcard had a generic car-oriented graphic and the words “FREE Front End Alignment for Your Other Car.” In the lower right corner were the dealership and Honda logos.

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Alex Greenwood

Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.