Clever Marketing Tricks: Car Service Edition

Alex Greenwood
3 min readDec 2, 2020

Bear with me if you’ve heard this one, but my attention was once captured by a marketing postcard from the Honda dealership service center my wife uses. One side of the large postcard had a generic car-oriented graphic and the words “FREE Front End Alignment for Your Other Car.” In the lower right corner were the dealership and Honda logos.

Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.