Beware the Tire Kicker

Alex Greenwood
5 min readSep 21, 2023

Navigating the treacherous waters of client acquisition in the PR and marketing world often feels like a game of Minesweeper: One wrong move, and you’ve sunk a bunch of time, effort, and resources into a client that was never really a prospect. The infamous “tire kickers” are your worst nightmare in this scenario. They feign interest, ask endless questions, and yet never commit. Identifying them early on can save you a world of hurt.

Photo by Sara Kurfeß on Unsplash

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Alex Greenwood

PR Consultant, Speaker, Podcast Producer/Host, Editor, and Award-Winning Writer of the John Pilate Mystery Series. Accomplished belly laugher.