Are You Clear About What You Charge?

Photo by Igor Ovsyannykov from Pexels

Hiring a PR firm is fraught with excitement, questions, and yes, sometimes sticker shock. If I’ve heard it once, I’ve heard it a thousand times: “I had no idea PR firms cost that much!”

Feelings about price are relative, really. One person’s expensive is another’s bargain; but suffice to say, some prospective clients don’t realize that PR professionals are like any other professional or skilled…