Tl;dr may end us all. — In an era increasingly dominated by snap judgments and visceral reactions, the distinction between readers and non-readers has never been more pronounced. It’s a divide that shapes our discourse, decision-making, and ultimately, the fabric of society. Thomas Jefferson “couldn’t imagine a life without books.” Yet, we seem to be nurturing…

Social media continues to change and evolve. So, predicting the trends to come is challenging, to say the least. This week I returned to WHO-TV Des Moines’ Hello Iowa! show this week to look at my predictions from earlier this year about several social media-related apps and trends. Here’s what we covered: Twitter Is Now X: How is it doing? “Edutainment” content will rule BeReal will be a turning point for brands

Photo by Julia Rekamie on Unsplash In the ever-evolving market landscape, it’s not always the groundbreaking technologies or game-changing business strategies that cause tremors. Sometimes, the catalyst emerges from the least expected quarters. …

In the frenzied arena of executive decision-making, filled with emails, meetings, and conference calls, the significance of adept writing often goes unnoticed. Many harbor the misconception that the art of writing is exclusive to authors, journalists, and poets. Yet, in the contemporary corporate sphere, the pen’s impact is undeniable. Analytical…

Navigating the treacherous waters of client acquisition in the PR and marketing world often feels like a game of Minesweeper: One wrong move, and you’ve sunk a bunch of time, effort, and resources into a client that was never really a prospect. The infamous “tire kickers” are your worst nightmare…

Blowing the Whistle on Inexperienced Gurus A decade ago, in a fit of entrepreneurial desperation, I hired a business coach who greatly enhanced my ability to utilize my natural talents and secure clients. While his services were pricey, the knowledge I gained continues to pay dividends. …

“No man but a blockhead ever wrote except for money.” — Samuel Johnson “No man but a blockhead expects to make money podcasting.” — Alex Greenwood In recent years, podcasting has emerged as the medium du jour, touted as a gold rush for content creators and businesses looking to cash…

Podcasts have seen a significant rise in popularity over the past few years, becoming a staple form of entertainment for many of us. Whether it’s commuting to work, exercising, or just unwinding after a long day, podcasts provide a unique blend of entertainment and education. If you’re a podcast enthusiast…

Stereotypes in popular culture usually place men into two categories: the “doofus dad” and the “toxic male.” — In contemporary society, the rapidly evolving discourse on gender roles and equality paradoxically yields a misperception that risks marginalizing men. This damaging narrative, perpetuated by media and pop culture, often portrays men as “doofus dads” or perpetrators of “toxic masculinity”. …