13 Lessons from 13 Years as a PR Consultant
In the bustling sphere of public relations, the terrain is ever-changing, challenging, and, above all, enlightening. From managing delicate reputations to shaping public perception, the journey of a PR consultant is a remarkable blend of unpredictability and control. Having served as a PR consultant for thirteen years, I’ve had the fortune to gather a trove of insights, transforming my career path into a veritable learning ground.
In reflection, I’d like to share the 13 most valuable lessons I’ve gleaned from my enriching stint in PR consultancy. These “pearls of wisdom,” many learned the hard way, span relationship-building, communication, strategy development, and beyond — encompassing the very soul of what it means to be a PR consultant in the contemporary world.
- Relationships are Paramount: PR is built upon relationships — with clients, media, influencers, and stakeholders. Building and maintaining these relationships is essential for success. Don’t underestimate the power of a congratulatory note, a share or retweet on social media, a quick coffee, or a call to brief catch-up. But don’t be annoying. Pleasant check-ins when they make sense are great, but when it comes to the news media, trying to jam a square-peg story into a round news hole is unwise and can eventually cost you a friendly relationship.
